When a computer screen isn't the friendly face you need
If you're applying for loans personal contact can be important, especially if you're not too comfortable with APRs, repayment penalties and other bits and bobs of financial jargon. If you need the personal touch then the High Street is your best bet, but you will usually pay slightly more for the privilege.
To make sense of loans personal contact can be a big help, especially if you're intimidated by financial jargon such as APRs, secured, unsecured and so on. Few Internet sites can offer much more than pages of information, and even the phone banks can be confusing. If you need a friendly face to guide you through the money maze, the High Street is probably your best bet: most banks and building societies have dedicated loan advisors who can help you find the right package (although of course, the only packages they'll discuss will be their own).
With loans personal contact comes at a price: while your bank will offer a reasonable rate, you'll often find that the same bank's Web site offers the same loans with even lower interest rates. It's likely to annoy the bank staff but there's nothing to stop you from benefiting from their advice – and then going home and applying for the loan through the bank's Web site.
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